Marketing your business becomes more simple now that there are tools online that you can do to keep up. Email marketing is a classic way of gaining more customers. However, it will be hard to keep up if you will do it manually. You can do it for starters but if you want to reach more potential customers, you should get some help.
Finding the best email marketing tool can be tricky. Since most of them promise a lot of cool features and benefits, it may confuse you further. But fear not! We are going to help you to figure out which one you should get. Let’s narrow it down into two email marketing tools which are AWeber and GetResponse since they are the best out there already.
AWeber Vs GetResponse
AWeber and GetResponse are both email marketing tools that will help you to build an email marketing list and also improve your conversions. The best thing about them is that you can integrate any of these if you happen to use WordPress for your website.
Here are some details about these email marketing tools:
This tool is dedicated to email marketing. It offers a customizable email list, analytical tools, and many more. It is also all about segmentation and automation that makes it perfect for those busy business owners who want to have automated email marketing without the need of hiring someone to do it for them manually.
The email marketing tool this company provides among other services is awesome. It will allow you to create emails and send them to a particular segment or on your entire list. You also have an option to track your campaigns and even optimize them for a more effective email marketing strategy. It can result in a better conversion rate that way.
Comparison of AWeber Vs GetResponse
When it comes to making your decision about which company you should use, pricing can be the deal-breaker. But most of the time, it doesn’t matter as long as you can get the value of your money for the specific product or service.
The pricing plan starts from $19 for 500 subscribers. Depending on your needs, it can go up to $149 which can already cover up to 25,000 subscribers. If you have more than that, you can get a quote from their website for a more accurate price. They offer five tiers of plans so you can choose which one will be the best fit for your business.
For only $15 per month for a basic plan with 1000 subscribers, that’s a great deal. They offer four tiers of plans that can go as high as $1,199 for the enterprise plan which can cover 100,000+ subscribers.
The most important part of the email marketing tool that you should look at will be the features. Since this is the main reason why you are looking for it in the first place. Let’s see the key features of each company in the comparison below.
- It comes with over 700 pre-built email templates and a drag-and-drop editor for customization.
- Email automation is customizable and has the option to trigger specific messages in action.
- Schedule the emails in advance for more efficient email marketing.
- Mobile-friendly and customized sign-up forms to gather email addresses.
- You can use the suite app on mobile devices to keep track of your campaigns.
- Create a segmented email list.
- It comes with email tracking so you can view opens, clicks, and other actions.
- Drag-and-drop editor for building emails with over 500 pre-built email templates.
- Great content options so you can make emails to be more personalized.
- Preview option available to check how it looks with mobile devices.
- It comes with email segmentation to send emails to your target contacts.
- This has a calendar that can organize and automate your campaigns.
- “Perfect Timing” feature that will automatically send email to contacts when they are most active.
- Analytics dashboard to view the opens, clicks, shares, etc.
WordPress integration is also an important factor when choosing an email marketing company. Since WordPress is widely used when building your website, both AWeber and GetResponse have this feature. They also do other platforms in which is their service is available.
Integration is not an issue with AWeber since they are focused on email marketing. So no matter the platform that you are using for your website, you can have seamless integration for you to manage your campaigns.
Aside from WordPress integration, GetResponse can also do other platform integration. You can use plugins that are available from your website builder platform so that you can easily make your email marketing campaigns a breeze.
4. User Experience
The ability to have a better user experience also must include when you are shopping for an email marketing tool. Since you will use it yourself, it has to be user-friendly so that you don’t have to lose your mind trying to figure out how to do even just the basic things.
AWeber is not complicated to learn your way when it comes to navigation. It’s pretty straightforward with the drag-and-drop option so you don’t have to worry about waiting for a long time to get used to it.
This email marketing tool is easy to use. No need to be super tech-savvy to know your way around this platform. You can simply just a new list, add, and schedule emails without feeling frustrated.
So which is the best choice? The answer is, it depends on your needs. If you are just starting, it is best to choose AWeber since it’s more focused on email marketing. You can benefit from it since you are still trying to grow your email list. You may be paying a higher amount compared to GetResponse. However, you will get all the email marketing features that you need and you don’t have to upgrade anymore unless you have more subscribers. But if you’re business already has existing subscribers, then you can go for GetResponse since it can provide a more affordable option for you with their basic plan.