I acquire postcards all of the time. The different day I acquired a postcard attempting to promote me to a replica machine. It had tiny, tiny lettering slathered everywhere in the front and a big portion of the back of the card.
It was extremely difficult to read, so difficult in reality that I threw it away.
Several days later I received a postcard with 32 words on it telling me that I could get entire information on unrestricted long-distance cellphone service for 5.five cents a minute with no additional monthly price by using calling the 800 wide variety on the card.
I did call. I got the statistics, had my questions spoke back, and ordered my lengthy distance carrier changed.
The agency who provided me the lengthy distance provider changed into the usage of a time tested 2 step selling system:
Step 1. Generate a lead – Get me to call their 800 quantity.
Step 2. Provide the requested data – Provided to me on the smartphone via considered one of their income representatives, who changed into able to answer my questions and make me sense confident that I should save quite a chunk of cash on my lengthy distance invoice and that the provider would be as precise or better.
What’s So Good About 2 Steps?
It is much simpler to create interest (a lead) than it’s far to get a person through a whole buying method (a sale).
You aren’t getting the prospect or existing client to element with any money just but.
You can use postcards to inexpensively promote your goal possibilities and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.
This 2 step method also helps you to create a list of folks that have been fascinated enough by what you offered to touch you.
You can then recontact the one’s who you didn’t complete a sale with when they first inquired, preferably till they do purchase from you.
IMPORTANT: Be certain to get the records you may need to recontact the individuals who responded to your postcard offering.
Repetitive comply with-ups with the people who contacted you will result in increased sales. Make it an organization coverage to comply with up with those people who contacted you approximately your merchandise and services.
The Most Effective Use of Postcards:
The purpose of your postcard’s message is to generate a sufficient level of interest inside the mind of your prospect to get him/her to contact you to invite you approximately your offer.
You are generating interest, not accumulating their money (now not yet anyway). That is what the two-step marketing process is about. Generating fascinated possibilities and customers who contact you for greater statistics.
Your message needs three parts to be most effective:
A clear statement of the largest benefit of your product or service (inside the long-distance example, it was cost savings).
A true purpose for them to contact you NOW.
A simple, easy manner for them to respond (an 800 range for example).
Your message needs to be brief and to the point. Short messages on postcards produce greater leads than long ones.
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Offer ends five-five-01 (Print a date three weeks from your mailing date to create a few urgencies)
Lots of people will respond to discover what they won’t know. Don’t forget, they spoke back, that is least some interest in the facts you have got created a curiosity about.
This technique works and is sure to supply a huge quantity of inquiries if sent on your proper market.
This 2 Step Marketing Process Works.
Use the guidelines you’ve got to examine right here to create your next postcard’s message and see what happens.
You will generate a group of leads from those who are simply interested in your merchandise and services.
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